The Rise of Kick.com: Origins, Founders, and Streamer Success
Kick.com has rapidly become a global streaming powerhouse, home to over 500,000 content creators. Dive into its origin story, meet the founders, and discover how it’s reshaping live streaming.
What is Kick.com?
Kick was founded in 2022 as a competitor to Twitch, a live streaming portal owned by Amazon, and focuses on looser moderation and offers higher revenue shares for streamers.
The Origins: A Rebellion Against Unfair Revenue
Kick.com was born from frustration. In 2022, tech entrepreneurs Eddie Craven and Bijan Tehrani (founders of Australian gaming giant Easygo) teamed up with popular streamer Trainwreckstv to challenge the status quo. They saw a glaring issue: creators were earning meager revenue splits on existing platforms.
Their solution? A platform where creators keep 95% of subscription revenue—a stark contrast to the industry standard of 50-70%. By prioritizing streamers’ needs, Kick quickly attracted top talent, including xQc, Adin Ross, and chess star Hikaru Nakamura.
Trainwreckstv’s Role:
“He’s been there since day one,” says Eddie Craven. “His feedback shaped Kick’s roadmap from the start.”
Meet the Founders: The Visionaries Behind Kick
- Eddie Craven & Bijan Tehrani: The duo behind Easygo, known for innovation in gaming and entertainment, leveraged their expertise to build Kick’s creator-centric model.
- Strategic Partnerships: They secured deals with major brands like UFC and Formula 1, expanding Kick’s reach beyond gaming into sports and lifestyle content.
How Kick.com Became a Streaming Juggernaut
Kick’s explosive growth stems from two core strategies:
- Fair Pay for Creators:
- 95/5 revenue split (creators keep 95%).
- No exclusivity clauses—creators can multistream everywhere.
- KICK Creator Incentive Program (KCIP): Rewards creators for audience engagement.
- Signing Top Talent:
By onboarding stars like xQc (who signed a $100M non-exclusive deal), Kick attracted millions of viewers, proving creators don’t need to sacrifice earnings for creative freedom.
What Makes Kick.com Unique?
- Freedom to Innovate: No restrictive rules creators define their niche.
- Community Focus: Weekly podcast Kick Talk (hosted by Eddie Craven) discusses industry trends and platform updates.
- Future Plans: Kick teases more disruptive features, urging users to follow its social media for updates.
How to Start Streaming on Kick.com
- Define Your Brand: What makes your content stand out?
- Create an Account: Sign up on Kick.com and customize your channel.
- Grow Your Audience: Use Kick’s resources and success stories for tips.
Join the Revolution
Kick.com is more than a platform it’s a movement. By valuing creators and viewers equally, it’s redefining live streaming. Ready to be part of it?